Sky launching Now TV, a Netflix & Lovefilm rival for now, a more diverse streaming option later (from Androinica)

Netflix or Lovefilm not getting the job done? Perhaps you ought to try Now TV, a new on-demand video rental and subscription service that’s launching tomorrow. Created by the folks at Sky TV, Now TV is a digital-only product that will deliver the Sky Movies catalogue with “total flexibility” according to the announcement.

“Total” is a bit of a stretch in the interim considering that there are a couple of hang-ups. Now TV costs £15 – three times as much as the £4.99 Lovefilm subscribers pay, and significantly higher than the £5.99 Netflix charges. Sky executives counter that it has more movies and adds five new films each week, so the costs should be justified.

now-tv[full article HERE]

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