TAG Heuer Racer: a $3600 Android smartphone.

TAG Heuer, the popular Swiss luxury watch maker (a subdivision of Louis Vuitton, in turn owned by luxury goods group Christian Dior – see where I’m going here ?) is known for providing a unique balance of build material quality and precise technology… in watches. You can only imagine how surprised we were to learn that they have recently announced the TAG Heuer Racer, a luxury Android smartphone that will be available for purchase starting this July, at a starting price (I really wonder what that really means, since we’re talking about a smartphone!?) of roughly $3600 / 2800€.


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